Identity for sportswear brand.
Identity design.
The main logo combines a simple mascot and elegant typography.
The payoff quickly explains the goal of the brand, and the eclectic style of the visual identity.
Coconat Demi is the primary typeface. It appears in the logo and defines the style of the brand through elegance and audacity.
Aktiv Grotesk Extended is the secondary typeface. It appears in the payoff under the logo and in every touchpoint. It helps the brand to reach comfort and innovation.
According to the needs of this sports brand, the logo is designed to be easily printed and embroided on garments, and to resist when bent and stretched.
Wherever a layout is needed, one half of the soul of the brand emerges, with its clean elegance.
The visual identity also appears in simple elements, such as rubber print of the pictorial mark on sweatshirts.
The macaw is the vivid and distinctive mascot of Fairway Golf. It symbolises the proud individual and the community it belongs to.
On several products the logo stands out as bold and bright, like the macaw; it’s the other half of the soul of Fairway Golf.
Sometimes a single line is the graphic element that plays with text and photographs.
Packaging is a touchpoint between the brand and the customers.
With a gentle call to action printed in vivid colours on paper bags in the hands of current customers, the audience that still doesn’t know the brand is invited to discover it.
Thanks to the small number of elements, even the rigid grid that lays behind looks dynamic and fresh.
The simple layout with rectangles and few texts is consistent on all touchpoints, including advertising posters, where the style of thebrand emerges with strength and clarity.
Thanks to a partnership with selected golf clubs in the world, you could find Fairway Golf as an active presence on the golf course, at your side with exclusive venues in addition to products.
The catalogue is one of those printed materials that conveys elegance and sportiveness, that are golf itself.
